Renowned digital betting and sports betting operator BetMGM has recently inked a lucrative deal with the LGPA tour. The agreement between the two companies now makes BetMGM an “Official Betting Operator and Partner” and partner of the LPGA Tour.
This means that the sports betting operator will now be featuring LPGA odds in its diverse sports betting menu which happens to include other popular golf tours such as the PGA Tour, the European Tour as well as several other leagues across the globe. In addition to that, BetMGM now also has the right to use the LPGA’s Official Tour Partner logo for both advertising and promotion of their sports betting products and services.
“Sports betting and digital gaming are key elements of the future of sports, and BetMGM is on the forefront of both opportunities. We are happy to partner with them as we look to provide more opportunities for our fans to interact with the LPGA and learn about our incredible athletes.”Brian Carroll, senior vice president of global media distribution for the LPGA.
BetMGM inherits some key relationships thanks to its partners with MGM Resorts. These include ties to a solid number of leading LPGA Tour Members like Natalie Gulbis, Danielle Kang, Cristie Kerr, Alison Lee, Anna Nordqvist, and Michelle Wie West among others. As such, the company will be able to engage LPGA fans in a new and unique way. Supporting this will be its advanced betting technology that is famous for delivering a very user-friendly experience alongside a myriad of fun and exciting betting options.
Building on Past Success
Since its launch, BetMGM has not shied away from clearly outlining its ambitious plans for the betting market that it is part of. The company’s growth has been very impressive, to say the least, and that is something that is set to continue.
Already, it is taking on DraftKings and FanDuel which are arguably some of the biggest brands in US sports betting. DraftKings and FanDuel have always had a major advantage over many of the other sportsbook brands in the United States due to the fact they were first to market but BetMGM is proving that it has what it takes to compete against them.
To put this into perspective, BetMGM predicted that it was aiming to achieve a market share of between 22 and 25 percent, up from 18 percent at the end of January this year. That is just a glimpse of the potential that the operator has especially in the North American market where it is putting a lot of its focus on.