Exploring the welcome offers, you may often see a betting bonus code. Let us start at the beginning. Most bookmakers used to have codes back in the day. It would let them track customers better and gauge loyalty, participation rate and other important metrics relevant to the inner workings of bookies. Nowadays, software has made such bonus codes largely unnecessary, but operators may still use them.

You may wonder why. From a purely sentimental value, some bookmakers have been in business long enough to turn the code into their own signature. More importantly, a code may also be part of the wagering provisos, which allows you to claim a particular bonus. The other areas of sports betting sites, such as casinos, use the promo digits to introduce you to a promotion that injects monetary incentives into the bettor’s account upon reaching certain milestones.

Focusing more strongly on sports betting, however, codes may come with a number of possible bonus options, including but not limited to:

• Reload;
• Referral;
• Promotional
• First, Second, and Third Deposit;
• Loyalty

All of the above categorizations are easy to spot at most of the top established bookmakers. We elaborate further on the types of betting bonus codes in the section below.

Reload your bankroll!

Loyal and persistent clients may be eligible for a reload bonus, which is either a one-off initiative or a recurrent promotion. Bettors obtain a bonus amount equal to a percentage of their (initial) deposit, usually between 50% and 150%.

Bring a friend

Sports betting sites know that sharing the triumph of your favorite team with a friend is best. For this reason, you may get a bring-a-friend code, send it off to a close mate, and bring them onboard.

Promotions aplenty

We have mentioned that certain promotions may require you to punch in a bonus code. Most usually they do, though not all promos demand it.

Sifting through the deposits

Any promotion that extends over a handful of deposits may want you to enter a specific code for the deposit you are making. This is not usually the case, but it may create a bit of exclusivity, and admittedly, some hassle for players.

Where is your allegiance?

If you are a loyal customer and have been around the sports bookie for long enough, you may receive slightly better adjusted treats that are accessible with your special betting bonus code.

To say that this is a particular ploy on the part of the sports bookie is unfair. There are ‘historical’ reasons why bookies like to stick with their codes. You as a bettor also stand to benefit a great deal, as no particular transaction carried out and no bonus you are entitled to will ever go unnoticed. Even if things went slightly off script, you would still have a brilliant way of assisting customer support to track down whatever bugbear has caught up with you.

From a broader standpoint, promotional codes stand to entice old customer and quickly prompt them into action while sending the word out that newcomers have plump benefits to reap should they ever decide to take a tentative step in the intriguing world of sports betting.

To a bookmaker, it is important to track its marketing efforts and gauge what particular segment and product excites you as a sports bettor the most. As the betting bonus code becomes a marketing tool, it also serves to fine-tune what you would rather see when visiting a bookie. We mentioned the omnichannel experience that would allow bookies to better adjust their offer to your needs. Well, it is partly thanks to the codes.

Another plausible scenario that may lead to the larger adoption of codes is the onslaught of mobile technologies and the adoption of mobile sports betting. With this in mind, the mobile welcome bonus, if separate from the desktop version, often will require a bonus code in order to activate it.

Efficiently tracking your personal preferences, the codes will help your bookmaker elaborate a product that has been specifically crafted to serve your betting proclivities exclusively. This preferential treatment is the norm these days and it is to be expected from the top names in the industry.

Despite being called a “code”, they are actually very straightforward to use and certainly beneficial to you, whether you’re new to the world of sports betting or have been around the block a few times.

It is just about the easiest thing for you to do in order to give yourself the best possible start with any bookies. So make sure you’re always on the lookout for these betting bonus codes as one of them could very well help you on your way to your next big win.