Renowned German-based sports betting operator Tipico has recently inked yet another partnership agreement with NetEnt. The sportsbook operator has been eyeing the rapidly growing sports betting market in the United States and it has finally gotten the opportunity to be a part of it. The first state where it will be landing will be New Jersey, which is definitely a great place to start especially considering how mature the state’s sports betting industry has become.
NetEnt’s input will be vital to Tipico’s expansion bid – the content supply deal between the two companies will certainly be a defining factor of their success in New Jersey. As per the terms of the very lucrative deal, NetEnt will be providing the sports betting operator with access to its world-class games portfolio. These will be available to Tipico customers right from day one.
“We are happy that Tipico has chosen NetEnt to be one of their first content providers as they begin their US journey. I’m looking forward to having our games in front of players and working with Tipico to grow their business in the US.”Brian Kraft, Vice President Commercial of NetEnt Americas LLC.
It is not very surprising that Tipico chose to go with NetEnt for its venture in New Jersey. The gaming solutions provider already has a strong presence in the state thanks to its top-notch services. That said, Tipico’s management was very confident that their new customers would be able to dive into offerings that have a proven track record and are also familiar.
To make it even better, NetEnt is will also be rolling out more games on to Tipico’s platform over the coming months. The operator’s customers will therefore always have lots of fresh content to sink their teeth into.
Gaming in New Jersey
Needless to say, New Jersey stands out as being among the top gambling markets in the United States. However, just like many other states, its gaming industry has had to endure a massive downturn over the past few months due to the coronavirus pandemic. Revenue reports from the months in question have been clear indicators of the impact that the pandemic has had on the industry.
Even so, there is clearly a lot of optimism regarding the eventual resurgence of the gaming industry not just in New Jersey but the country as a whole. A lot of emphases have been laid on online gambling and more operators are beginning to focus their efforts on that particular vertical. The entry of new players such as Tipico as well as other notable partnerships also further affirms the optimism that things will get better in time.