Veikkaus and Playtech Forge Live Casino Alliance

Following the completion of a rigorous public procurement procedure, Veikkaus, the state-owned operator in Finland, and Playtech entered into a ground-breaking partnership for the development of live casino games. The move leverages their existing collaboration across various gaming sectors, including online casinos, poker, retail VLT machines, and casino management systems.

Riikka Seppänen, VP iCasino at Veikkaus, was enthusiastic about the collaboration and spoke highly of the careful hiring procedure that resulted in Playtech’s choice as the provider of live dealer casino games. Recognizing the significance of this relationship in broadening their product selection, he reaffirmed Veikkaus’ dedication to providing clients with high-quality entertainment.

What to Expect

This relationship allows Veikkaus to provide its players with a wide variety of live games via Playtech’s network, as well as unique titles from a newly established studio branded with the Veikkaus name. Within one of its primary facilities, Playtech will establish and operate this studio, assuring that it will be of high quality and will be integrated without any complications.

Playtech will coordinate closely with the product, design, and brand marketing teams at Veikkaus as part of the new studio design which raises the stakes even higher for excited players. Reportedly, the studio will feature Finnish-speaking dealers overseeing a range of blackjack and roulette tables, providing an authentic and immersive gaming experience tailored specifically to Finnish players.

More Big Wins for Playtech

Fredrik Sylvander, commercial director at Playtech, echoed Seppänen’s sentiments, expressing confidence in Playtech’s live product and enthusiasm for the partnership. But it is also emerging that the company has so much more to celebrate.

In yet another significant development, Playtech has extended its partnership with Sony Pictures Television. Continuing their already-established five-year commercial relationship, they will add three “Who Wants To Be A Millionaire?” games to Playtech Live, their digital entertainment catalog. Moreover, following the success of Live Trivia and Live Roulette, Playtech also recently launched Video Poker Live, inspired by the hit TV show

The company is determined to take full advantage of the regulated North American market, therefore the partnership with Sony Pictures Television will expand to include other areas, such as the US, Canada, and Mexico.

This means more players will have access to Playtech Live games which feature classic Who Wants To Be A Millionaire? TV show characteristics, such as “Ask the Audience” and “Ask the Host,” along with the “50/50” lifeline. One thing that is for sure is that players are in for an immersive and engaging gaming experience.