iGaming software provider Playtech and leading bookmaker Ladbrokes Coral continue to strengthen their partnership by seeking to bring in more technical know-how to the segment as well as improve the end-user experience. The addition of a bet slip within the Live Casino is a step in this direction.
Playtech Steps Up Its Game
Playtech has often found itself at the forefront of innovation. While some call that a lonely business, the company has been quite comfortable embracing new solutions and bringing freshness to the iGaming sector.
Of course, this often boiled down to developing the underpinning software found in the video slots section or working on an authentic live casino experience. Well, the introduction of its unprecedented bet slip for the live casino is just what you might expect from a leader. And so, Playtech and Ladbrokes Coral are now shaking hands over another exclusive offer.
The Live Bet Slip – What a Relief
The slip will enable gamers to continue and follow live odds and commit money to different games without actually having to leave their current casino tables. The change will also introduce a new breed of trained dealers who will help customers stay up to date with what’s transpiring and also keep them company.
But far from feeling satisfied, the company is working on its automated sports betting content as well. The origins of this new and most beneficial partnership may as well be sought back in another event that transpired last year.
Playtech and Ladbrokes Coral had agreed to work on a Cheltenham Festival-themed Roulette earlier last year, allowing themselves the courtesy of bringing a highly customized and intriguing product. And yet, back in March Ladbrokes Coral was on the receiving end of another of Playtech’s products – the omnichannel experience.
Omni-channel has long been synonymous with future success in the iGaming business and Ladbrokes Coral has not been oblivious of the fact. Omni-channel solutions will focus on providing individual customers with highly-personalized gaming solutions, which is also at the heart of the just-revealed betting slip.
Giving the Competition a Slip
It would be rather wrong to say that Ladbrokes Coral have given their competitors the slip. Nevertheless, the company has managed to establish meaningful ties with one of the chiefest providers of gaming solutions, and not only, for the entire industry.
This is particularly important at a time when tech innovation is paramount to the success of bookmakers and casinos, and the mobile segment becoming the most popular way to do anything, really. The adoption of mobile-first solutions is focusing on the younger demographics, hoping to bring them into the fold of iGaming and sports betting.
Of course, both activities are advertised as casual, fun, and brimming with the potential of raking in profit for the user. This effectively attracts a younger crowd that is then riveted by the ease of use such places have become increasingly good at offering.
The Ladbrokes Coral’s latest collaboration with Playtech won’t be its last, and more exciting tech solutions are coming down the pipeline.