SOFTSWISS Brings Casino Jackpot Magic to Sports Betting

Launching its Sportsbook Network Jackpot, a progressive system that brings together several companies under a common prize pool, SOFTSWISS has taken an ambitious step toward gaming the sports betting industry. This creative project, which aims to increase operator effectiveness and player engagement, has the potential to significantly transform the sports betting market.

The Sportsbook Network Jackpot is modeled after SOFTSWISS’s Prime Network Jackpot, which was a smashing success with a €1,000,000 prize pool when it was launched. The gaming industry has already shown the tremendous potential of shared jackpot systems, with significant increases in player engagement and operator income. Implementing these mechanisms in the sportsbook industry allows SOFTSWISS to expand upon an established approach by creating new apps specifically designed for sports betting consumers.

An Exciting New Frontier

When it comes to sports betting, jackpots are still a mostly untapped market, but SOFTSWISS is quite ambitious to ensure that it is at the forefront of filling the gap. Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, emphasized that this initiative is a game-changer. While the starting prize pool is modest, he noted that the growth potential is significant as more operators join the network. The shared prize pool structure not only attracts players but also ensures cost efficiency for operators, making it a win-win solution.

SOFTSWISS Jackpot Aggregator’s Head of Business Line, Angelina Stasiuk, also praised the system’s adaptability. Given the successful outcomes of multi-brand jackpot campaigns, Stasiuk was confident in the new system’s ability to swiftly acquire traction.

Loads of Perks for Players and Operators

The new jackpot system has a starting pool of €35,000 and will increase as additional sponsors join the network. Participation in the program is open and encouraged to all customers of the SOFTSWISS Sportsbook platform, regardless of whether they use our platform or not.

The system provides a fair and smooth experience for gamers and unlike branded jackpots connected to certain sportsbooks, the Sportsbook Network Jackpot ensures fair competition and equal opportunities for all players. Everyone from casual gamers to big rollers may join the jackpot since there are no extra expenses or processes needed.

When viewed from the operator’s overall point of view, the approach makes it possible to improve player benefits without imposing additional financial obligations on them. Metrics like player happiness, engagement, and retention can now all improve thanks to this new approach. Supporting this claim, SOFTSWISS’s internal research shows that Network Jackpots in casino applications increase Average Turnover per User (ATPU) by 27.91%, demonstrating its efficacy.

As the Sportsbook Network Jackpot expands, SOFTSWISS anticipates rapid growth in both participation and prize pools. This scalable model aligns with the company’s broader goal of creating cutting-edge tools that enhance the iGaming experience.