Caesars’ Horseshoe Online Casino Debuts in New Jersey

Caesars has taken another bold step in its North American digital gaming strategy by launching its Horseshoe Online Casino brand in New Jersey. With this latest move, the brand now operates in Michigan, Pennsylvania, West Virginia, and the Canadian market of Ontario, marking a swift and strategic rollout since its digital debut in October.

Caesars has thoughtfully created the online version of the Horseshoe brand to cater to seasoned and picky players, building on the tradition of its ten physical facilities. A wide variety of high-limit slots, unique table games, progressive jackpots, and branded titles are available on the digital platform, which provides a premium gaming experience. The unique services offered by the platform were possible through collaborations with prominent gaming companies including Games Global, AGS, Bragg Gaming, and Design Works Gaming.

Caesars Digital President Eric Hession has clarified the strategic role of the Horseshoe platform within the company’s broader ecosystem. While the brand is designed to resonate strongly with its audience, he has emphasized that it serves as a complementary offering rather than a competitor to Caesars’ flagship app, which remains the cornerstone of its digital portfolio.

With that, the Horseshoe brand fills a niche by targeting specific customer segments while benefiting from the overarching strength of the Caesars brand. This dual approach allows the company to cater to a broader range of gaming preferences without diluting the flagship app’s market dominance.

By integrating the Horseshoe brand into its digital lineup, Caesars is reinforcing its commitment to innovation while honoring the legacy of its iconic properties. This expansion not only enhances its presence in key markets but also positions the company to capture new opportunities in the ever-evolving online gaming industry.

The New Jersey Market

New Jersey’s online gambling sector continues to outpace traditional in-person casino gaming, setting new benchmarks for the industry. In October, the state’s internet gambling revenue reached a record $213.6 million, surpassing the previous high of $208 million in September. This milestone highlights a persistent shift toward digital gambling, a trend that accelerated during the pandemic and now defines the state’s gambling landscape.

For the first time outside the pandemic-closure months of 2020, online gambling revenue exceeded in-person casino earnings, solidifying its growing role in the industry. James Plousis, chairman of the New Jersey Casino Control Commission, emphasized this milestone, noting that October marked the second consecutive month where internet gambling revenues surpassed $200 million.

As casinos like Caesars increasingly invest in the space, online gambling has cemented itself as a vital component of New Jersey’s evolving gaming industry, promising sustained growth in the digital arena.