bet365 Makes a Big Play in Kansas as State Sees Betting Boom

It is an exciting time for sports fans in Kansas. The wait is finally over as bet365 has arrived, opening the doors to its award-winning sportsbook and a full range of betting markets across the state.

The launch marks a major milestone for bet365 in the United States. Kansas becomes the fourteenth state to join the network, alongside Arizona, Colorado, Iowa, Illinois, Indiana, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia.

The company is known for competitive odds, a clean and intuitive interface, and features that keep the action exciting. A spokesperson said the Kansas debut is about delivering more than just betting options. It is about creating an experience that keeps players engaged from the first click.

Players will find Bet Boosts for extra value, rapid In-Game betting for real-time thrills, and Same Game Parlays for custom wagers. Since its launch, anyone aged 21 or older in Kansas can sign up on the site and explore everything the platform has to offer. New players can also choose from two welcome offers designed to make the first bet even more rewarding.

Kansas Betting Market Shows Strong Growth

bet365 enters Kansas at a time when the state’s sports betting industry is seeing notable gains. According to the Kansas Lottery, total wagers from both mobile and retail platforms in June reached $185.2 million. This was a 32.2 percent jump compared to the $140.1 million recorded in June 2024.

Revenue growth was even more impressive, surging 84.2 percent year-on-year from $9.4 million to $17.2 million. With Kansas applying a 10 percent tax rate, tax revenue also climbed 84.2 percent to $1.7 million over the same period.

Month-on-month figures told a different story, with June’s combined handle down 7.2 percent from May’s $199.7 million. Revenue slipped nine percent from $19 million, and tax collections mirrored that drop, also falling to $1.7 million.

Online betting continues to dominate the market. Of June’s total wagers, $181.7 million came from online platforms, generating $16.9 million in revenue.