{"id":4810,"date":"2019-03-02T02:03:52","date_gmt":"2019-03-02T07:03:52","guid":{"rendered":"https:\/\/www.realmoneygambling.com\/news\/?p=4810"},"modified":"2019-03-02T02:03:52","modified_gmt":"2019-03-02T07:03:52","slug":"betfred-sponsors-british-masters-pga-tour-oks-deal","status":"publish","type":"post","link":"https:\/\/www.realmoneygambling.com\/news\/betfred-sponsors-british-masters-pga-tour-oks-deal\/","title":{"rendered":"Betfred Sponsors British Masters, PGA Tour OKs deal"},"content":{"rendered":"\n\t\t\t\t\n

Betfred <\/strong>has joined forces with the British Masters<\/strong>, one of the world’s premier golf events. The deal comes as a multi-year agreement which will see Betfred sponsor the event through 2019 and 2020<\/strong>. As part of the European Tour<\/strong>, the British Masters is one of the high-profile golf competitions in Europe, allowing Betfred to increase its brand awareness and footprint among golf fans.<\/p>\n\n\n

The British Masters is operated by the PGA Tour<\/strong>. Commenting on the deal, European Tour Chief Executive Keith Pelley <\/strong>has said that signing up with Betfred has been a unique opportunity. Mr. Pelley pointed out to Betfred’s immensely well-developed sponsorship network, including multiple sports, such as football, snooker, horse racing, and many more.<\/em><\/p>\n\n\n

PGA Gives the\nGo-Ahead to Gambling Deals<\/strong><\/p>\n\n\n

Clarifying on the deal, Betfred Chie Executive Fred Done<\/strong> has said that Tommy Fleetwood<\/strong>, a high-profile golf player and the last year’s winner of the British Masters, helped Betfred establish itself as a sponsorship for the event. <\/p>\n\n\n

Mr. Done further commented that the company had been long\nseeking an opportunity to sponsor a high-profile golf tournament but the\nopportunity has been lacking. With Betfred now on board, the PGA Tour has\nbecome cognizant about an untapped source of funds in the form of sponsorship\nfrom gambling\ncompanies<\/a>.<\/p>\n\n\n

Having signed with Betfred, the PGA will now officially\nallow participants in the events to sign up sponsorship deals with gambling\ncompanies, adding a yet another stream of revenue for golf. <\/p>\n\n\n

Betfred’s appetite for expansion is not limited down to a handful of partnerships either, with the company seeking new opportunities in Spain. Earlier in February, the gaming company announced that it would seek to collaborate with OPTIMA <\/strong>to deploy the Omnichannel Player Account Management and Sports Betting system (OPTIMAGS).<\/p>\n\n\n

At the time, Betfred Managing Director Mark Stebbings clarified:<\/p>\n\n\n

We have partnered with Jacob Lopez and his team because of their professionalism and the flexibility of their technology as we expand internationally.<\/p><\/blockquote>\n\n\n

Back to the most recent deal, PGA Tour SVP Andy Levinson<\/strong> has also confirmed that the PGA Tour is fully in favor of gambling companies sponsoring individual events and even player. Mr. Levinson explained that the PGA tour had carried out a full review of existing matters, particularly in light of PASPA’s repeal in May, 2018<\/a>. <\/p>\n\n\n

“We felt it was\ntime to look at our policies, given the public perception around gaming, and to\nupdate those policies to be consistent with public sentiment,”<\/em> Mr.\nLevinson had to add.<\/p>\n\n\n

Nevermind the new developments, the PGA Tour has reiterated its stance on integrity, reminding investors, regulators and participants that it will monitor the fairness of sport very closely. High-profile cases of fraud are well-documented<\/a> and we’ve heard of controversy rocking the highest echelons of the game year in and year out. <\/p>\n\n\n

What the PGA Tour will have to do is redouble its efforts in\nkeeping up the integrity of the game. A Betfred sponsorship is a good thing,\nbut greed isn’t. <\/p>\n\t\t","protected":false},"excerpt":{"rendered":"Betfred has joined forces with the British Masters, one of the world’s premier golf events. The deal comes as a multi-year agreement which will see Betfred sponsor the event through 2019 and 2020. As part of the European Tour, the British Masters is one of the high-profile golf competitions in Europe, allowing Betfred to increase […]","protected":false},"author":7,"featured_media":4811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[275,276,277],"class_list":["post-4810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-betfred","tag-british-masters","tag-pga-tour"],"acf":[],"yoast_head":"\nBetfred Sponsors British Masters, PGA Tour OKs deal<\/title>\n<meta name=\"description\" content=\"Betfred is entering a first golf sponsorship with the British Masters operated by PGA Tour. 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