{"id":2700,"date":"2018-02-16T08:00:41","date_gmt":"2018-02-16T13:00:41","guid":{"rendered":"https:\/\/www.realmoneygambling.com\/?p=2700"},"modified":"2018-02-16T08:00:41","modified_gmt":"2018-02-16T13:00:41","slug":"uks-stricter-gambling-ad-policy","status":"publish","type":"post","link":"https:\/\/www.realmoneygambling.com\/news\/uks-stricter-gambling-ad-policy\/","title":{"rendered":"UK\u2019s Stricter Gambling Ad Policy"},"content":{"rendered":"<p>\t\t\t\tGambling can be fun but it can also be problematic as well. People who are typically addicted to gambling face a lot of financial and even relationship problems. And because of these things, it is crucial that regulators act in order to take a closer look at the gambling industry.<br \/>\nUK\u2019s ad regulators are now starting a crackdown on gambling ads that target the vulnerable audience with its \u201cplay fast and loose\u201d set up. The ads usually come in eye-catching packages and free bet and bonus offers.<br \/>\nThe Committees of Advertising Practice (CAP) will be enforcing on April 2, 2018, strict regulations when it comes to advertisements that create \u201cinappropriate sense of urgency\u201d. This means that ads that make use of \u201cbet now\u201d advertisements and those that encourage players to play repetitively are going to be banned.<br \/>\nCAP also mentioned about the greater problem regarding gambling behaviors, especially of vulnerable groups. And though gambling rates have remained stable in the last few years according to CAP themselves, the market has grown tremendously ever since the enacted 2005 Gambling Act that liberalized the advertisement of the industry in the UK especially online.<br \/>\nIn fact, in a study made by BBC, 95% of TV ad breaks during a live football event include at least one gambling advertisement. CAP mentioned that \u201c<em>Although the overall impact is small, the evidence points to potential risk factors in the form of claims, imagery or approaches that might unduly influence people to behave irresponsibly<\/em>\u201d.<br \/>\nThey also added that \u201cThat\u2019s why CAP is setting tougher standards to tackle any potential for harm. Ads must not play on individuals\u2019 susceptibilities (financial concerns, self-esteem) or contain anything that might exploit vulnerable groups such as those with problem gambling issues\u201d.<\/p>\n<h2 id=\"targeting-free-bets\">Targeting Free Bets<\/h2>\n<p>CAP is now ready to target those companies that offer ambiguous free bets. In fact, ElectraWorks, a gambling company, was fined \u00a3350,000 because of having misleading ads to its audience. GVA which owns ElectraWorks along with Foxy Bingo mentioned that these types of advertisements were already withdrawn since the fine and they have now complied with the rules and regulations.<br \/>\nThis means that CAP will restrict advertisers that will ever claim that they are providing \u201crisk free\u201d deposits or those advertisements that encourage players to repetitively play.<br \/>\nMajority of the complaints about gambling advertisements involved consumers who were then forced to make a deposit before they can enjoy the \u201cfree bets\u201d or even withdraw their winnings. Shahriar Coupal, who is the director of CAP mentioned that \u201c<em>we won\u2019t tolerate gambling ads that exploit people\u2019s vulnerabilities<\/em>\u201d.<\/p>\n<h2 id=\"first-of-many-rules-to-come\">First of Many Rules to Come<\/h2>\n<p>CAP isn\u2019t exactly done with the regulatory changes. In fact, this is just the first of the many rules that CAP is planning to roll out in order to raise public awareness regarding the risks associated with gambling. New guidelines are aimed towards helping children from gambling.<br \/>\nThis is definitely a good thing, especially for the consumers. In the long run, it provides them with advertisements that aren\u2019t misleading. It also prevents problems from taking place.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Gambling can be fun but it can also be problematic as well. People who are typically addicted to gambling face a lot of financial and even relationship problems. And because of these things, it is crucial that regulators act in order to take a closer look at the gambling industry. UK\u2019s ad regulators are now [&hellip;]","protected":false},"author":9,"featured_media":2701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[44,45,46],"class_list":["post-2700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legislation","tag-cap","tag-free-bets","tag-gambling-advertisement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UK\u2019s Stricter Gambling Ad Policy<\/title>\n<meta name=\"description\" content=\"CAP is looking to roll policies that will target gambling advertisements. It aims to protect those who are vulnerable to gambling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realmoneygambling.com\/news\/uks-stricter-gambling-ad-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK\u2019s Stricter Gambling Ad Policy\" \/>\n<meta property=\"og:description\" content=\"CAP is looking to roll policies that will target gambling advertisements. It aims to protect those who are vulnerable to gambling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realmoneygambling.com\/news\/uks-stricter-gambling-ad-policy\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Money Gambling News\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-16T13:00:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realmoneygambling.com\/news\/wp-content\/uploads\/sites\/2\/2018\/02\/gambling-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Naydenov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Naydenov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UK\u2019s Stricter Gambling Ad Policy","description":"CAP is looking to roll policies that will target gambling advertisements. It aims to protect those who are vulnerable to gambling.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.realmoneygambling.com\/news\/uks-stricter-gambling-ad-policy\/","og_locale":"en_US","og_type":"article","og_title":"UK\u2019s Stricter Gambling Ad Policy","og_description":"CAP is looking to roll policies that will target gambling advertisements. It aims to protect those who are vulnerable to gambling.","og_url":"https:\/\/www.realmoneygambling.com\/news\/uks-stricter-gambling-ad-policy\/","og_site_name":"Real Money Gambling News","article_published_time":"2018-02-16T13:00:41+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/www.realmoneygambling.com\/news\/wp-content\/uploads\/sites\/2\/2018\/02\/gambling-4.jpg","type":"image\/jpeg"}],"author":"Michael Naydenov","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael Naydenov","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.realmoneygambling.com\/news\/uks-stricter-gambling-ad-policy\/","url":"https:\/\/www.realmoneygambling.com\/news\/uks-stricter-gambling-ad-policy\/","name":"UK\u2019s Stricter Gambling Ad Policy","isPartOf":{"@id":"https:\/\/www.realmoneygambling.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.realmoneygambling.com\/news\/uks-stricter-gambling-ad-policy\/#primaryimage"},"image":{"@id":"https:\/\/www.realmoneygambling.com\/news\/uks-stricter-gambling-ad-policy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realmoneygambling.com\/news\/wp-content\/uploads\/sites\/2\/2018\/02\/gambling-4.jpg","datePublished":"2018-02-16T13:00:41+00:00","dateModified":"2018-02-16T13:00:41+00:00","author":{"@id":"https:\/\/www.realmoneygambling.com\/news\/#\/schema\/person\/f42a7648796de6b90d526d28b1230bf1"},"description":"CAP is looking to roll policies that will target gambling advertisements. It aims to protect those who are vulnerable to gambling.","breadcrumb":{"@id":"https:\/\/www.realmoneygambling.com\/news\/uks-stricter-gambling-ad-policy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.realmoneygambling.com\/news\/uks-stricter-gambling-ad-policy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realmoneygambling.com\/news\/uks-stricter-gambling-ad-policy\/#primaryimage","url":"https:\/\/www.realmoneygambling.com\/news\/wp-content\/uploads\/sites\/2\/2018\/02\/gambling-4.jpg","contentUrl":"https:\/\/www.realmoneygambling.com\/news\/wp-content\/uploads\/sites\/2\/2018\/02\/gambling-4.jpg","width":800,"height":400,"caption":"gambling ad"},{"@type":"BreadcrumbList","@id":"https:\/\/www.realmoneygambling.com\/news\/uks-stricter-gambling-ad-policy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.realmoneygambling.com\/news\/"},{"@type":"ListItem","position":2,"name":"UK\u2019s Stricter Gambling Ad Policy"}]},{"@type":"WebSite","@id":"https:\/\/www.realmoneygambling.com\/news\/#website","url":"https:\/\/www.realmoneygambling.com\/news\/","name":"Real Money Gambling News","description":"Your #1 trusted source of independent gambling information.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.realmoneygambling.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.realmoneygambling.com\/news\/#\/schema\/person\/f42a7648796de6b90d526d28b1230bf1","name":"Michael Naydenov","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realmoneygambling.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/52b854c118521c9577b8c81a3b50a4df?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/52b854c118521c9577b8c81a3b50a4df?s=96&d=mm&r=g","caption":"Michael Naydenov"},"description":"Michael lives apart from the rest of the team with his current dwellings in Berlin, Germany. Serious and professional about his writing, Michael has been soaking up much of the German\u2019s rigor and pouring it back into his work. As someone who loves to play various games himself, he has unique insight in not only the legal and business side of gaming, but also how gamers feel when they actually get to play. This is why we find Michael\u2019s language far more relatable. 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